In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B online marketers can serve the buyer's journey and reduce sales cycle times by aligning their efforts with th… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, and also various other truths about modern-day B2B advertising and marketing. We go over exactly how the buying trip is now entirely fragmented and the way that community structure can assist online marketers take back control of… Read More

Mark Donnigan: It's going great, Ben. I am so delighted to be right here on your program.Specifically given the significance as well as the seriousness of the subject we're going to be tackling over the course of this conversation too, which is one that I think is truly under-discussed. One that might if not increase some eyebrows, but may get you … Read More